torsdag 5 december 2013

Reflection Theme 4: Quantitative Research

The combination of this week’s seminar was a contribution towards further understanding of the research methods. By combining the first seminar, which consisted of a brief discussion about our selected papers, and the second seminar, which was more of an open discussion about the methods, I felt that this week has been the most giving towards my final time at KTH. 

The main assignment for the first seminar was, besides from discussing our selected papers; to choose a paper we felt was a good representation for a quantitative research. The one my group chose was called “Using social media for work: Loosing your time or improving your work?”, a study about Utilitarian and Hedonic values and what the outcomes are while using Social Media during your office-hours. When selecting this paper the group also draw a figure representing results and patterns between them. 

The second seminar I thought was a positive way to proceed the discussions we had: individually while writing the assignment and in group on the first seminar, but also a continuing way to develop the very principle of the different research methods. During the seminar we discussed the disadvantages and advantages of qualitative and quantitative methods in research context. By doing it in a competitive way and dividing ourselves into groups, we had the possibility to discuss various perspectives and also be able to make a case for the distinctive circumstances behind the arguments. It was a way of pushing the limits in presenting the cases in order to formulate a way that distinguished the different groups apart to gain points. 

Sometimes the groups raised opinions to gather points, that in many situations was not always something that the other groups agreed with about the relevance or sustainability in the cases, which opened up for discussion during the seminar. I continuously get thrilled when this happens because it is motivating to hear different perspectives about arguments.

The obvious advantages with the different methods, I believe most of us before the seminar have mentioned while writing the fourth assignment, are for example that qualitative methods answers the question “why?” and that a deeper sense of understanding is a main reason to choose this type of method while doing a research. The participants who could be involved in the studies (if we take a focus group as example in this case) are encouraged to interact in a deeper sense and evaluating their thoughts that differs to the quantitative method, where an understanding for generalization is often the main purpose. The participants are restricted, in many cases if there is no open-ended question involved, by rating the questions in a predetermined range.  Also, the quantitative method makes it possible to measure and analyze data in a short time.

The conclusion about the research methods is that they are both useful and certainly have advantages and disadvantages. However, being able to implement these methods one must consider both pros and cons – to obtain the best possible outcome. I feel that an interesting way to approach the methods is to read about what one should not do while conducting the method. An interesting example that the seminar leader presented, was to show us questions in a quantitative research, and shortly after spoke about strawberries also mentioning that we must not think of these. He compared this with talking to kids and in the beginning saying “you can’t do this”, which subconsciously disappears from our mind. That’s why it’s important to present the questions in an objective way. 

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